We collaborated with Gielissen to develop a clean, high-impact stand for Gulfstream at AFA 2025. Our goal was to translate their premium brand into a compact footprint while maintaining strong visibility and efficient visitor flow.
Gonzalo Hermida
Creative Director
We collaborated with Gielissen to develop a clean, high-impact stand for Gulfstream at AFA 2025. Our goal was to translate their premium brand into a compact footprint while maintaining strong visibility and efficient visitor flow.
Gonzalo Hermida
Creative Director
This project focused on delivering a structured, fabrication-ready proposal that balanced aesthetics with practicality. We aligned design decisions with Gielissen’s production standards, ensuring the stand could be built efficiently while reinforcing Gulfstream’s reputation for precision and quality.
This project focused on delivering a structured, fabrication-ready proposal that balanced aesthetics with practicality. We aligned design decisions with Gielissen’s production standards, ensuring the stand could be built efficiently while reinforcing Gulfstream’s reputation for precision and quality.
Creative сhallenges
Designing a premium stand in a compact footprint required a careful balance of structure, materials, and lighting. We focused on creating a layout that felt open and high-end while staying efficient for fabrication.
One key challenge was integrating Gulfstream’s brand presence without overcrowding the space. We refined sightlines and component proportions to keep the stand clean, readable, and practical for a busy trade show.
Creative сhallenges
Designing a premium stand in a compact footprint required a careful balance of structure, materials, and lighting. We focused on creating a layout that felt open and high-end while staying efficient for fabrication.
One key challenge was integrating Gulfstream’s brand presence without overcrowding the space. We refined sightlines and component proportions to keep the stand clean, readable, and practical for a busy trade show.
User experience focus
We shaped the booth around clear attendee flow, direct engagement points, and immediate visibility from every aisle. The goal was to support quick interactions and effortless orientation within a 20×20 stand.
We positioned meeting areas, signage, and product displays to guide visitors naturally, helping Gulfstream’s team connect with guests without creating bottlenecks or visual noise.
User experience focus
We shaped the booth around clear attendee flow, direct engagement points, and immediate visibility from every aisle. The goal was to support quick interactions and effortless orientation within a 20×20 stand.
We positioned meeting areas, signage, and product displays to guide visitors naturally, helping Gulfstream’s team connect with guests without creating bottlenecks or visual noise.
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Latest projects
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase built for trade show visibility and retail activation.
Stands
Brand Experiences
Rheinmetall – AUSA 2025 Stand
A large-format defense stand showcasing Rheinmetall’s capabilities through clear product zones and a structured visitor flow.
