Our objective was to deliver a flexible display structure that supports Kawasaki’s product launches in both trade show and retail environments.
Gonzalo Hermida
Creative Director
Our objective was to deliver a flexible display structure that supports Kawasaki’s product launches in both trade show and retail environments.
Gonzalo Hermida
Creative Director
This project focused on creating a modular display system for Kawasaki that could operate in both trade show and retail environments. The structure delivers strong visual impact, consistent branding and simplified logistics for multi-venue product launches. The final design improved setup efficiency and gave the client a flexible, reusable solution for upcoming events.
This project focused on creating a modular display system for Kawasaki that could operate in both trade show and retail environments. The structure delivers strong visual impact, consistent branding and simplified logistics for multi-venue product launches. The final design improved setup efficiency and gave the client a flexible, reusable solution for upcoming events.
Creative сhallenges
The key challenge was creating a display system that maintained visual impact in environments with varying spatial, lighting and traffic conditions. The structure also had to be durable, easy to transport and simple to integrate into different event layouts.
We addressed this by developing a self-contained module with standardized dimensions, plug-and-play lighting and adaptable branding surfaces.
Creative сhallenges
The key challenge was creating a display system that maintained visual impact in environments with varying spatial, lighting and traffic conditions. The structure also had to be durable, easy to transport and simple to integrate into different event layouts.
We addressed this by developing a self-contained module with standardized dimensions, plug-and-play lighting and adaptable branding surfaces.
Design Approach
The layout prioritizes fast product recognition and efficient visitor flow. The open frontal geometry highlights the hero product, while clear sightlines support quick engagement during high-traffic events.
From an operational standpoint, the modular design reduces installation time, simplifies handling and allows teams to replicate the setup consistently across different shows.
Design Approach
The layout prioritizes fast product recognition and efficient visitor flow. The open frontal geometry highlights the hero product, while clear sightlines support quick engagement during high-traffic events.
From an operational standpoint, the modular design reduces installation time, simplifies handling and allows teams to replicate the setup consistently across different shows.
Latest projects
Stands
Brand Experiences
Access – IMEX America 2026
The result was a booth that felt more like a small branded experience than a traditional trade show stand.
Stands
Brand Experiences
Access – IMEX America 2026
The result was a booth that felt more like a small branded experience than a traditional trade show stand.
Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed with Gielissen for creators, audiences, and brand experiences.
Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed with Gielissen for creators, audiences, and brand experiences.
