Our objective was to deliver a flexible display structure that supports Kawasaki’s product launches in both trade show and retail environments.
Gonzalo Hermida
Creative Director
Our objective was to deliver a flexible display structure that supports Kawasaki’s product launches in both trade show and retail environments.
Gonzalo Hermida
Creative Director
This project focused on creating a modular display system for Kawasaki that could operate in both trade show and retail environments. The structure delivers strong visual impact, consistent branding and simplified logistics for multi-venue product launches. The final design improved setup efficiency and gave the client a flexible, reusable solution for upcoming events.
This project focused on creating a modular display system for Kawasaki that could operate in both trade show and retail environments. The structure delivers strong visual impact, consistent branding and simplified logistics for multi-venue product launches. The final design improved setup efficiency and gave the client a flexible, reusable solution for upcoming events.
Creative сhallenges
The key challenge was creating a display system that maintained visual impact in environments with varying spatial, lighting and traffic conditions. The structure also had to be durable, easy to transport and simple to integrate into different event layouts.
We addressed this by developing a self-contained module with standardized dimensions, plug-and-play lighting and adaptable branding surfaces.
Creative сhallenges
The key challenge was creating a display system that maintained visual impact in environments with varying spatial, lighting and traffic conditions. The structure also had to be durable, easy to transport and simple to integrate into different event layouts.
We addressed this by developing a self-contained module with standardized dimensions, plug-and-play lighting and adaptable branding surfaces.
User experience focus
The layout prioritizes fast product recognition and efficient visitor flow. The open frontal geometry highlights the hero product, while clear sightlines support quick engagement during high-traffic events.
From an operational standpoint, the modular design reduces installation time, simplifies handling and allows teams to replicate the setup consistently across different shows.
User experience focus
The layout prioritizes fast product recognition and efficient visitor flow. The open frontal geometry highlights the hero product, while clear sightlines support quick engagement during high-traffic events.
From an operational standpoint, the modular design reduces installation time, simplifies handling and allows teams to replicate the setup consistently across different shows.
Latest projects
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
Stands
Brand Experiences
Rheinmetall – AUSA 2025 Stand
A large-format defense stand showcasing Rheinmetall’s capabilities through clear product zones and a structured visitor flow.
Stands
Brand Experiences
Rheinmetall – AUSA 2025 Stand
A large-format defense stand showcasing Rheinmetall’s capabilities through clear product zones and a structured visitor flow.
Latest projects
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
Stands
Brand Experiences
Rheinmetall – AUSA 2025 Stand
A large-format defense stand showcasing Rheinmetall’s capabilities through clear product zones and a structured visitor flow.
