We wanted the booth to feel straightforward and approachable, giving Seleggt a clean space where conversations, product communication, and visitor interaction could happen naturally throughout the event
Gonzalo Hermida
Creative Director
We wanted the booth to feel straightforward and approachable, giving Seleggt a clean space where conversations, product communication, and visitor interaction could happen naturally throughout the event
Gonzalo Hermida
Creative Director
Designed for Seleggt at IPPE 2026, this booth focused on creating a clean and welcoming environment for meetings, product presentation, and visitor interaction. The stand combines large branding surfaces, an integrated media wall, and an open hospitality layout to keep the space visible and easy to navigate from every side.
Designed for Seleggt at IPPE 2026, this booth focused on creating a clean and welcoming environment for meetings, product presentation, and visitor interaction. The stand combines large branding surfaces, an integrated media wall, and an open hospitality layout to keep the space visible and easy to navigate from every side.
Creative Challenges
One of the main challenges was keeping the large media wall fully visible while still creating comfortable meeting areas near the front of the booth. The layout needed to support conversations and hospitality without blocking sightlines toward the screen, which acted as the main visual and communication element of the stand. Open circulation and carefully positioned standing tables helped maintain visibility while keeping the space active and approachable.
Creative Challenges
One of the main challenges was keeping the large media wall fully visible while still creating comfortable meeting areas near the front of the booth. The layout needed to support conversations and hospitality without blocking sightlines toward the screen, which acted as the main visual and communication element of the stand. Open circulation and carefully positioned standing tables helped maintain visibility while keeping the space active and approachable.
Design Approach
The booth was designed to feel simple and easy to approach. Open circulation, standing tables, and the central media wall help support casual meetings and product conversations while keeping movement fluid throughout the space.
Design Approach
The booth was designed to feel simple and easy to approach. Open circulation, standing tables, and the central media wall help support casual meetings and product conversations while keeping movement fluid throughout the space.
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Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed for creators, audiences, and brand experiences.
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Installations
Brand Experiences
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