The idea was to make the space feel branded, but still comfortable and human. It needed to work as a professional meeting room, while also feeling relaxed enough for real conversations
Gonzalo Hermida
Creative Director
The idea was to make the space feel branded, but still comfortable and human. It needed to work as a professional meeting room, while also feeling relaxed enough for real conversations
Gonzalo Hermida
Creative Director
For Asembia 2025, I worked with Gielissen on the design of a branded meeting room for Shields Health Solutions at the Wynn Hotel in Las Vegas. The space was planned as a comfortable hospitality environment where guests could meet, work, relax, and have conversations throughout the event.
For Asembia 2025, I worked with Gielissen on the design of a branded meeting room for Shields Health Solutions at the Wynn Hotel in Las Vegas. The space was planned as a comfortable hospitality environment where guests could meet, work, relax, and have conversations throughout the event.
Creative challenges
The goal was to make the room feel branded and polished without turning it into a traditional trade show booth. The design needed to support different uses at the same time: casual meetings, lounge conversations, small work areas, and presentation moments. To do this, the room was organized with a central lounge, perimeter seating, work desks, branded portals, soft rugs, and greenery.
Creative challenges
The goal was to make the room feel branded and polished without turning it into a traditional trade show booth. The design needed to support different uses at the same time: casual meetings, lounge conversations, small work areas, and presentation moments. To do this, the room was organized with a central lounge, perimeter seating, work desks, branded portals, soft rugs, and greenery.
Design Approach
The design used Shields Health Solutions’ blue and white palette in a clean, calm way, supported by gray flooring, soft furniture, dark drapery, and natural plants. The large branded portals helped create strong visual anchors, while the lounge areas made the room feel warmer and more approachable.
Design Approach
The design used Shields Health Solutions’ blue and white palette in a clean, calm way, supported by gray flooring, soft furniture, dark drapery, and natural plants. The large branded portals helped create strong visual anchors, while the lounge areas made the room feel warmer and more approachable.
Latest projects
Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed with Gielissen for creators, audiences, and brand experiences.
Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed with Gielissen for creators, audiences, and brand experiences.
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase designed for Gielissen, and built for trade show visibility and retail activation.
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase designed for Gielissen, and built for trade show visibility and retail activation.
Latest projects
Events
CreatorCon 2026 - Event Detroit
A multi-zone live event environment designed with Gielissen for creators, audiences, and brand experiences.
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase designed for Gielissen, and built for trade show visibility and retail activation.
