We worked closely with the event team to create an environment that could support live presentations, creator recording spaces, and large visitor flows while still feeling visually connected as one experience. The goal was to make every area feel immersive, flexible, and easy to navigate without losing the energy of the event.
Gonzalo Hermida
Creative Director
We worked closely with the event team to create an environment that could support live presentations, creator recording spaces, and large visitor flows while still feeling visually connected as one experience. The goal was to make every area feel immersive, flexible, and easy to navigate without losing the energy of the event.
Gonzalo Hermida
Creative Director
CreatorCon Live is a large-scale creator-focused event designed around live content, audience interaction, and brand experiences. Working alongside the event team, we developed multiple environments including the main stage, creator studios, networking areas, and entrance experiences. The project focused on creating a cohesive visual identity across every zone while maintaining the flexibility needed for live production and high visitor traffic.
CreatorCon Live is a large-scale creator-focused event designed around live content, audience interaction, and brand experiences. Working alongside the event team, we developed multiple environments including the main stage, creator studios, networking areas, and entrance experiences. The project focused on creating a cohesive visual identity across every zone while maintaining the flexibility needed for live production and high visitor traffic.
Creative challenges
One of the biggest challenges was designing spaces with completely different functions while keeping the event visually consistent. The project needed to support live shows, content recording, networking, and social interaction, all within the same environment and under tight production constraints.
Creative challenges
One of the biggest challenges was designing spaces with completely different functions while keeping the event visually consistent. The project needed to support live shows, content recording, networking, and social interaction, all within the same environment and under tight production constraints.
User experience focus
The layout was designed to feel intuitive and energetic, helping visitors move naturally between stages, studios, and social spaces without confusion. Each environment was planned to feel immersive while still remaining functional for creators, staff, and audiences throughout the event.
Lighting, spatial hierarchy, and open circulation paths helped create a smooth visitor experience while supporting the technical needs of live production and recording environments.
User experience focus
The layout was designed to feel intuitive and energetic, helping visitors move naturally between stages, studios, and social spaces without confusion. Each environment was planned to feel immersive while still remaining functional for creators, staff, and audiences throughout the event.
Lighting, spatial hierarchy, and open circulation paths helped create a smooth visitor experience while supporting the technical needs of live production and recording environments.
Latest projects
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase built for trade show visibility and retail activation.
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase built for trade show visibility and retail activation.
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
