We worked closely with HS Eventos and the event organizers to shape a functional, high-traffic environment that could support training rooms, interview booths, and large visitor flows throughout the day. Our goal was to create a clean, consistent infrastructure that supported both the government’s communication goals and the operational needs of hundreds of participating companies.
Gonzalo Hermida
Creative Director
We worked closely with HS Eventos and the event organizers to shape a functional, high-traffic environment that could support training rooms, interview booths, and large visitor flows throughout the day. Our goal was to create a clean, consistent infrastructure that supported both the government’s communication goals and the operational needs of hundreds of participating companies.
Gonzalo Hermida
Creative Director
Expo Empleo Joven is one of Argentina’s largest job fairs, hosted at La Rural and attended by tens of thousands of young professionals. Working with HS Eventos and WORKTEC, we developed the full event infrastructure, including spatial planning, public areas, reception gateways, government stands, interview rooms, and conference halls. Our work ensured clear navigation, efficient circulation, and a cohesive branded environment aligned with the needs of the City of Buenos Aires.
Expo Empleo Joven is one of Argentina’s largest job fairs, hosted at La Rural and attended by tens of thousands of young professionals. Working with HS Eventos and WORKTEC, we developed the full event infrastructure, including spatial planning, public areas, reception gateways, government stands, interview rooms, and conference halls. Our work ensured clear navigation, efficient circulation, and a cohesive branded environment aligned with the needs of the City of Buenos Aires.
Creative сhallenges
Designing an event that receives tens of thousands of visitors required clear zoning and highly efficient circulation. We focused on organizing the floorplan into intuitive pathways, ensuring that job seekers could navigate the fair without congestion.
We developed modular Octanorm-based structures that allowed fast assembly while keeping the identity of each program area distinct. This helped maintain clarity across interviews, workshops, and main government spaces.
Creative сhallenges
Designing an event that receives tens of thousands of visitors required clear zoning and highly efficient circulation. We focused on organizing the floorplan into intuitive pathways, ensuring that job seekers could navigate the fair without congestion.
We developed modular Octanorm-based structures that allowed fast assembly while keeping the identity of each program area distinct. This helped maintain clarity across interviews, workshops, and main government spaces.
User experience focus
A key priority was creating a welcoming and accessible environment for first-time job seekers, ensuring every space from reception areas to interview cabins felt clear, organized, and approachable.
We optimized signage, lighting, and wayfinding to make the experience intuitive, reducing confusion and keeping movement fluid even at peak attendance.
User experience focus
A key priority was creating a welcoming and accessible environment for first-time job seekers, ensuring every space from reception areas to interview cabins felt clear, organized, and approachable.
We optimized signage, lighting, and wayfinding to make the experience intuitive, reducing confusion and keeping movement fluid even at peak attendance.
Latest projects
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase built for trade show visibility and retail activation.
Installations
Brand Experiences
Kawasaki Display Installation
A modular product showcase built for trade show visibility and retail activation.
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
Stands
Brand Experiences
Gulfstream - AFA 2025 Stand
A compact 20×20 booth designed to present Gulfstream’s brand with clarity and premium detail.
